Hugo BOSS and Hoop ‘Til It Hurts Foundation Holding Second Fundraising Event

On the heels of a successful fundraiser held on March 20th, Hugo BOSS will be hosting a second fundraising event benefiting Hoop ‘Til It Hurts Foundation this Saturday, May 1, 2021 in their flagship store at 520 N. Michigan Avenue. Featuring the new BOSS x Russell Athletic collaborative collection, 10% of all store sales made this weekend will be donated to the Foundation.

HTIH Foundation founder Skeet Horton and Loyola Ramblers guard Lucas Williamson will attend this special event. Participants can enter to win one of five basketballs custom-designed for this event created by some of Chicago’s top urban artists: Justus Roe; Czr Prz; Ahmad James Lee and AjlDsgns; Asend; and Stef Skills.

What:  Hugo BOSS/Hoop ‘Til It Hurts Foundation Fundraising Event

Lucas Williamson Meet and Greet; Food; Music; Drawing for one-of-a-kind basketball; On-site basketball painting by Stef Skills; 10% of weekend sales donated to HTIH Foundation.

When: Saturday, May 1, 2021

3:00 – 6:00 p.m.

Where: BOSS Store, The Shops at Northbridge, 520 N. Michigan Avenue, Suite 116

About Hoop ‘Til It Hurts Foundation

Hoop ‘Til It Hurts Foundation was built upon the belief that boys and girls deserve the opportunity to benefit from competing in basketball. HTIH Foundation celebrates and invests in boys and girls in its hometown of Chicago and throughout the United States by providing athletic apparel and grants to pay for costs associated with tournaments, registration, league fees, travel expenses and gear. The organization’s programs also provide educational assistance through private academic tutors and college counseling for athletes.


About BOSS x Russell Athletic

BOSS x Russell Athletic is the collaborative creation of a new capsule collection uniting expert tailoring with the American icon’s century of sportswear know-how. This new line of athleisure features classic logos and a retro-inspired color palette – sporty and comfortable with a flair that can only be Hugo BOSS.



Larry Goldstick


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